post type =>portfolio
DYMO label makers have a certain social quality. Those who use them label everything and swear by their DYMO. And who doesn’t have fond memories of those vintage embossed plastic DYMO labels? Despite the social cachet of its products, the brand didn’t have a social presence in Canada. To get them started on the right foot, we developed a social content strategy incorporating Facebook, Twitter, Instagram, Tumblr and Pinterest. We focused on developing highly visual content designed to appeal to communities interested in DIY and organizing. Combined with social ads, the organic content helped DYMO to attract an engaged social following across all channels with. Most notably, DYMO gained 1500 Facebook fans and 788 Twitter followers and reached a social audience of 1,260,000.
Branding, DYMO, Live Action Video, Organic Social and Content, Paid Digital and Social, Product Marketing, Social Marketing