post type =>portfolio
This campaign sparked some much-needed buzz surrounding Sage’s accounting software designed for small businesses. We got bloggers and their readers talking about Sage’s cloud accounting solution by surprising the bloggers with conversation-worthy promotional packages. Using this direct mail approach we gave these bloggers something to talk about and encouraged them to host a guest blog post written by Sage Canada’s General Manager. The campaign was successful in starting conversations online and resulted in a number of blog posts about Sage One by the influencers we reached.
Blogger Outreach, Organic Social and Content, Product Marketing, Sage, Social Marketing