post type =>portfolio
With the release of the Lenovo Yoga laptop, Staples Canada and Lenovo wanted to give Staples associates the information and tools they’d need to present this product to Staples customers across Canada. The challenge with any training video, especially one being distributed to a busy sales force, is capturing and retaining the attention of the viewer. To help, we produced a video featuring relatable lifestyle imagery that would not only capture the associates’ attention but also provide them with examples of the types of customers that might benefit from owning a Lenovo Yoga.
Live Action Video, staples, Training and Education