post type =>portfolio
Staples continuously strives to be more eco-conscious and runs a number of campaigns throughout the year to increase awareness of environmental issues ad initiatives. To celebrate Earth Day in 2012, the company partnered with Toyota to give away a hybrid Prius c. We worked with Staples to bring the contest to life with the GO ECO contest microsite. The microsite gave visitors the opportunity to enter the random draw for the Prius c and also enter to win bonus weekly prizes by answering trivia questions. The contest received over 150,000 entries and helped to build Staples’ brand as an eco-friendly tech retailer.
Branding, Organic Social and Content, Paid Digital and Social, Social Marketing, staples